The fact that Primark had 30% fall in sales this year 2021, They still refusing to start selling online. In addition, lockdown in several countries around Europe has make their situation worse.
I kind of understand why they do not want to enter online e-commerce. One of the key business models of PRIMARK is fast fashion model and low-price products and this is not compatible with online models. Listing and updating all products variety will take ages.
On the other hand, with this unstable condition, lockdown, and restriction, how long they could survive losing money?
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